iOS & Android Mobile App : B2C

WAYFINDER NEWS Reducing political divide through media literacy.

A unique reading experience, unfiltered and transparent, empowering you to discover more for a better view of the world around you.

The WayFinder News app running on an iPad and an iPhone. Both show the day's daily briefing above a row of the same story as reported by The Washington Post, News Nation and Fox, with a Leans Left to Leans Right scale beneath them.

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We believe that a more conscious and well-informed public will result in an improved society through thoughtful and empathetic processing of the world around us.

Role
Designer / Founder
Team
1 Full Stack Developer
1 Content Media Strategist
1 GDPR Compliance Consultant
Shipped
2025
Install app at:
WayFinder News

Overview

Misinformation, filter bubbles, and agenda-driven media bias paint conflicting pictures of the world we share, driving much of the unnecessary division in our country. Wayfinder News was created as a tool for reducing that divide and increasing media literacy through awareness, understanding, and perspective.

Approach

  1. Define and Scope

    This started with 1:1 moderated interviews that focused on validating there was a problem with existing methods for staying on top of current events. We also reviewed reader opinions and feelings towards news media through research platforms like PEW Research and the Knight Foundation.

  2. Exploration

    I conducted moderated and survey-based concept reviews, using qualitative and quantitative analysis to learn whether specific designs resonated with target consumers. Methods included A/B testing, card sorting and best/worst scaling.

  3. Beta Testing

    We built an MVP and launched in Apple's app store to a curated group of users. This allowed conduct to user testing and collect feedback from in app surveys and direct email. We then applied refinements and opened up to a full launch in both Apple and Android stores globally.

Differentiation

A woman and a man sit close together outdoors on an autumn afternoon, both laughing, while he holds up a phone between them.

DISCOVER MORE FROM YOUR NEWS

  • Perspective

    When we rely on a single source for our news, we inherit its biases, omissions, and version of reality. By seeking out multiple perspectives, we get a fuller picture that moves us closer to seeing the world as it actually is.

  • Trust

    Before you accept a headline at face value, ask yourself: how reliable is this source? How balanced is its reporting? Making those questions a habit is what separates passive consumption from informed reading.

  • Control

    Don't let narrow views and algorithms define your reality. Step out of your filter bubble and take control. Make informed decisions and find the right balance. This is how you reclaim a clear understanding of the events shaping our lives.

Key features

Who Can You Trust?

Learn more about bias, accuracy and company details of every source in your news feed from a proven and trusted authority. (Media Bias Fact Checker)

Two phones angled side by side. One shows a personalised news feed; the other shows a media source profile for ABC News with its political-bias scale and factual-reporting rating, credited to Media Bias / Fact Check and NewsGuard.

AI Balanced Headlines

Get the whole story by reading reports from Center, Left & Right leaning sides. Our unique retrieval prompt creates story clusters that match specific similarity requirements. This provides a balanced grouping for every headline.

A phone showing one story — a prolonged US government shutdown — reported three ways side by side, by The Washington Post, News Nation and Fox, above a Leans Left to Leans Right scale.

Your Bias and Accuracy

Track your reading habits over time. Make informed decisions and find the right balance.

The app's Bias and Accuracy screen: a bar chart of how much of the reader's last 30 days went to Left, Center-Left, Center, Center-Right and Right sources, with a factual-accuracy scale beneath it.

AI Compared and Contrasted headlines

Compare how different news sources report on the same topic through bias, tone and emphasis.

The app's Compare Left & Right screen, setting a Washington Post report and a Fox report on the same shutdown story next to each other with their bias and accuracy labels, followed by numbered points of comparison.

Onboarding — customer values

  • Trust
  • Self Awareness
  • Full Story
  • Saving Time
  • Onboarding screen: an illustrated hand holding a magnifying glass over a document, under the question 'Who can you trust?'
  • Onboarding screen: an illustrated compass needle swinging between two poles, under the question 'How much bias is in your news?'
  • Onboarding screen: an illustrated jigsaw with a missing piece, under the line 'See what you've been missing.'
  • Onboarding screen: an illustrated stopwatch, under the line 'Save time.'

Additional features

  • Welcome
  • Read With A Critical Eye
  • Daily Briefing
  • Media Selection
  • About Us
  • The app's welcome screen, introducing WayFinder News to a first-time reader.
  • The 'Read with a critical eye' screen, explaining how to weigh a source before accepting a headline.
  • The Daily Briefing screen, carrying the day's top news events in a single scrollable card.
  • The media selection screen, where a reader chooses which outlets appear in their feed.
  • The About Us screen, setting out what WayFinder News is for and who built it.
A man laughs at his phone in front of the Eiffel Tower on a bright spring day, an EU flag flying behind him.

Impact

WayFinder News

Now live in 30 countries on iOS and Android, the Wayfinder news app has seen its customer base grow steadily since launch. It has attracted particular interest from educators focused on media literacy, establishing itself as a one-of-a-kind platform that helps readers not just follow the news, but truly understand the events that shape our world.